Friday, September 19, 2008

Rich Schefren Gains Online Market Share with Live 24 Hour Telecast

Rich Schefren has done it again with The Uncertainty Syndrome: Entrepreneurial Emergency

Rich Schefren of Strategic ProfitsI Feel Like A Total Idiot

That was my first reaction when I read Constraint #7 inside Rich Schefren's "The Uncertainty Syndrome: Entrepreneurial Emergency".

You got your free copy too, right?

Get your free copy of The Uncertainty Syndrome here (if you dare!)

Because in just 60 something pages, Rich basically rips the cover off your business and takes a long hard look inside.

And some of it ain't pretty.

For example, Rich list 7 constraints that most entrepreneurs face. And I was feeling pretty good about numbers one through six.

But when I hit number seven...well, let's just say it hit me back.

Like a sledgehammer upside the head.

Go ahead and click here to get your free copy of The Uncertainty Syndrome here (it's only sixty pages!)

I had no idea I was leaving so much on the table because of this one constraint. In fact, I didn't even know I HAD this stinkin' thing rolling around in my business.

But there it was, plain as day. Staring up at me like a dead fish washed up on the shores of Suttons Bay. And smelling like it too.

Yuck.

But here's the cool part...

Rich offers a Silver Bullet solution for each constraint, giving you practical answers you can implement right away. And that's what I intend on doing with Silver Bullet #7, right after I type this blog post.

But I had to pass this along immediately, because I know you suffer from constraints as well. And you're looking for answers.

Well, here they are..for FREE.

Jay Abraham, America's #1 authority on business has written an great introduction to it as well!

Talk again soon,

Cheryl C. Cigan
OnlineMarketShare.com

P.S. One more thing that struck me when reading Rich's report...

He talks about something called Leisure Phobia, and how this deadly disease is plaguing the entrepreneurial community.

And as I was reading this, I found myself slinking further and further in my chair...

Yikes. Hope it's not affecting you too.

Go ahead and download the report, I know you want to!

Wednesday, September 10, 2008

Use great copywriters to capture more online market share

Need great copy? Need help with words? BOB BLY is an independent copywriter and consultant with more than 25 years of experience in business-to-business, high-tech, industrial, and direct marketing.

Bob Bly. Hand's down one of my favorites. Learn something from every sentence this man writes! You'll be able to read the difference. Visit Bob Bly's website to read the difference.

Bob has written copy for over 100 clients including Network Solutions, ITT Fluid Technology, Medical Economics, Intuit, Business & Legal Reports, and Brooklyn Union Gas. Awards include a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, the Standard of Excellence award from the Web Marketing Association, and AWAI's Copywriter of the Year.

Bob is the author of more than 70 books including The Complete Idiot's Guide To Direct Marketing (Alpha Books) and The Copywriter's Handbook (Henry Holt & Co.). His articles have appeared in numerous publications such as DM News, Writer's Digest, mtrak Express, Cosmopolitan, Inside Direct Mail,and Bits & Pieces for Salespeople.

Bob has presented marketing, sales, and writing seminars for such groups as the U.S. Army, Independent Laboratory Distributors Association, American Institute of Chemical Engineers, and the American Marketing Association. He also taught business-to-business copywriting and technical writing at New York University.

Bob writes sales letters, direct mail packages, ads, e-mail marketing campaigns, brochures, articles, press releases, white papers, Web sites, newsletters, scripts, and other marketing materials clients need to sell their products and services to businesses. He also consults with clients on marketing strategy, mail order selling, and lead generation programs.

Prior to becoming an independent copywriter and consultant, Bob was advertising manager for Koch Engineering, a manufacturer of process equipment. He has also worked as a marketing communications writer for Westinghouse Defense. Bob Bly holds a B.S. in chemical engineering from the University of Rochester and has been trained as a Certified Novell Administrator (CNA). He is a member of the American Institute of Chemical Engineers and the Business Marketing Association.

Bob has appeared as a guest on dozens of TV and radio shows including MoneyTalk 1350, The Advertising Show, Bernard Meltzer, Bill Bresnan, CNBC, Winning in Business, The Small Business Advocate and CBS Hard Copy. He has been featured in major media ranging from the LA Times and Nation's Business to the New York Post and the National Enquirer. To learn more about Bob, and to read some of his thought-provoking and imagination stimulating articles be sure to visit his website - click here to read more about Bob Bly.

Wednesday, September 3, 2008

Google's New Chrome Grabs 1% in One Day!

Chrome Grabs 1% in One Day!

According to research conducted at StatCounter, Google’s new browser, Chrome, has taken 1% of the global browser market within a day of launch.

Google’s unusual step of publicizing the Chrome browser on its notoriously clutter-free homepage is an indication of the plans that Google has for this browser…

“This is a phenomenal performance,” commented Aodhan Cullen of StatCounter, “this is war on Microsoft but the big loser could be Firefox.”

While Google may have the Internet Explorer market share in its sights, the fact that many Firefox users are more “mobile” as far as browser use is concerned, may impact on the current Firefox market share.

Note: The StatCounter analysis was conducted today, Wednesday, 03 September 2008, and was based on a sample of 18.5 million page views globally. The analysis identified that Internet Explorer holds 70% of the global browser market followed by Firefox with 22%.

Sunday, August 24, 2008

Google Maintains Search Online Market Share at 61.9%

comScore logoComScore has released its monthly analysis results for search market share in the U.S. showing a wider gap between Google and Yahoo.

Google sites had 61.9% of the market, while Yahoo! followed at a not-so-close second with 20.5%. The gap between the two has grown since June, when Google and Yahoo! controlled 61.5% and 20.9% respectively.

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Known Note:

It will be interesting to watch what happens with the search engine online market share as we head into and go through the upcoming holiday seasons.

Something to watch is consumer versus business search behavior when the need arises to get directions to make the perfect Halloween costume, to find the best homemade Turkey recipes for Thanksgiving, to get information on the best wines to serve with holiday dinners, searches on travel sites and gas prices sites as family members try to get together for the holidays, and not to be overlooked will be all the retail consumer goods searches to the large retail sites. And let's not overlook all things football and sports related.

Cheryl C. Cigan
Online Market Share
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comScore July 2008 search engine online market share report


From Chris Crum of WebProNews:

In research like that of ComScore's, the information should not be taken as gospel. As PCWorld points out:

ComScore's reports are not controversy-free. The company was criticized in April for a report on paid search clicks, as ComScore's measurements rely mainly on online recruitment techniques, usually dismissed by traditional pollsters. The search market share report presented yesterday relies on a similar panel with ComScore's controversial one from April...

That said, it doesn't look like Google has any threat to its search market share, and with their current push into the mobile sector, it is doubtful that any such threat will emerge in the foreseeable future.

Sunday, August 10, 2008

Another Way to Increase Online Market Share by Understanding Search Behavior

Google AdWords Gains Insights For Search
By David A. Utter - Wed, 08/06/2008 - 7:02am.

New feature helps drill into people's expressed interests

Another addition to Google provides some extra details about search behavior on the dominant search engine.

The latest update at Google aims directly at the company's revenue stream. An advertiser-friendly feature called Google Insights for Search should help those visitors glean a little more information out of Google.

"It provides more flexibility and functionality for advertisers and marketers to understand search behavior, and adds some cool new features like a world heat map to graphically display search volume and regional interest," Elan Dekel and Niv Efron said on the Inside AdWords blog.

"Like Google Trends, you can just type in a search term to see search volume patterns over time, as well as the top related and rising searches. You’ll also have the ability to compare search volume trends across multiple search terms, categories (commonly referred to as verticals), geographic regions, or specific time ranges."

Insights for Search enables the viewer to enable various filters, to better drill down into activity around a keyword or phrase. As an example, a query for the forthcoming release of the movie Pineapple Express, filtered to look at the US, shows how much interest there is, state by state.

While Rhode Island tops the list for interest in the movie by Google's reckoning, fascination with its actress and Maxim cover girl Amber Heard is heaviest in California and other large-population states, less so in others.

That's a light-hearted look at what Google Insights for Search offers. We think the ability to look at the seasonality of queries will be helpful for our e-commerce readers, as it should help with the planning of ad campaigns throughout the year.

The Internet Selling Online Source of this article: http://www.webpronews.com/topnews/2008/08/06/google-adwords-gains-insights-for-search

Thursday, August 7, 2008

Datran Media Report Shows Email Increasing as Top Branding Took

The Inbox as a Branding Tool
Research Reveals Email Increases Brand Favorability and Awareness

Marketers know that email can be a great direct response channel, encouraging consumers to take immediate action and help boost sales, but few thought of email as a powerful branding medium.

Until now.

A new study conducted by Dynamic Logic shows inbox advertising can provide significant branding benefits in addition to the acquisition strengths typically attributed to the media channel.

The study, conducted with Datran Media and eHarmony, reveals that inbox advertising made 37.7 percent of people aware of one of the tested campaigns. These people otherwise would not have been aware of it. In addition, unaided brand awareness increased 11.5 percentage points, and brand favorability increased 7.3 percentage points.

The results counter mainstream characterizations of inbox advertising as an acquisition-only vehicle. More than many other channels, inbox advertising gives companies the ability to deliver highly targeted messages to opt-in consumers. Because it significantly increases the chances of delivering the right message to the right consumer at the right time, inbox advertising can have the additional benefit of creating a more favorable impression of the company's brand.

"Until now, marketers hypothesized that the key role of inbox advertising was an acquisitive one, and there was no formal research to verify the branding benefits," said Jason Oates, vice president of media services for Datran Media. "This study makes it clear that inbox advertising provides significant brand impact across each of the key branding metrics, including brand favorability. This applies to both contextual ad inclusions and targeted stand-alone branded acquisition-focused email advertising."

eHarmony's CEO, Greg Waldorf, echoed Oates' remarks and added, "These results show that email campaigns are not only an effective customer acquisition vehicle, but also are supporting and enhancing consumer impressions of the eHarmony brand."

To view more specific results and to read more information about email branding visit Datran Media at http://www.datranmediabrandstudy.com.

Wednesday, August 6, 2008

Internet Marketing - A Proven Money Making System Revealed in Alex Jeffreys Free Post Launch Profit Secrets

Click here to get Post LaunchProfits SecretsAlex Jeffreys is proving himself to be a top marketer with the launch of his latest free audio – Post Launch Profit Secrets, where he reveals how anyone can make thousands of dollars with a particular proven money making system and minimum outlay.

Cardiff, Wales July 31st 2008: Extreme value is what Alex Jeffreys provides with his latest free offering – Post Launch Profit Secrets. He reveals a money making system where people should, with a little dedication, be able to start making substantial money in just 8 weeks. This free audio (with transcript) was launched on the 31st July and is set to be another internet marketing classic from relative newcomer Alex Jeffreys, who strives to help other newcomers see quick success. http://www.postlaunchprofits.com/secrets

Unlike the other half baked free ebooks and audios out there, Mr Jeffreys reveals real knowledge about a money making system that would work for anyone who put their mind to it. Like Mr Jeffreys says 'it's simple, but it is not easy'.

Alex Jeffreys has been that person struggling to make money online. He understands the dreams and frustrations these people face, like being bombarded with hype filled sales letters and buying tons of ebooks full of fake promises of riches. He shares how his dreams are now coming true and how he is now living the coveted internet marketing lifestyle. Most importantly, he explains how anyone can achieve what he has.

This audio is infused with Alex Jeffreys usual passion, excitement and thirst to help other people achieve what he has. He takes listeners step by step through a money making system that actually works. In fact, Jeffreys is living proof that the system works, as are internet millionaires - Mike Filsaime and Michael Cheney. Michael Cheney actually joins Alex on the call and provides powerful insights that reinforce the system.

Alex Jeffreys' no bars hold approach is refreshing, as everything needed to succeed with this system is revealed and he also promises to support every listener with answers to questions and additional advice.

Post Launch Profits Secrets is a free blueprint to success and it's a no brainer decision to listen to it.