Online Advertising Strong As Ever

By Doug Caverly - Mon, 06/30/2008 - 3:48pm.

On track to hit market share record

The advertising industry as a whole isn't looking so great. Yet ZenithOptimedia found that, in comparison to traditional competitors, online advertising appears to be healthy and growing.

David Kaplan reports that overall Internet ad spending should "grow 26.7 percent and break through the 10 percent share barrier this year - a year earlier than Zenith predicted just three months ago. By 2010 Zenith predicts online will attract 13.6 percent of all advertising, well ahead of the company's previous prediction of 12.3 percent."

In regards to everything else, "The sunny views for online advertising are included in a report that expects darkening clouds for growth in North America and Europe: Zenith has downgraded its forecast for the former to 3.5 from 3.7 percent, while growth for the latter is expected to end up 3.7 percent higher instead [of] the earlier prediction of 3.9 percent."

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