Google Maintains Search Online Market Share at 61.9%

ComScore has released its monthly analysis results for search market share in the U.S. showing a wider gap between Google and Yahoo.

Google sites had 61.9% of the market, while Yahoo! followed at a not-so-close second with 20.5%. The gap between the two has grown since June, when Google and Yahoo! controlled 61.5% and 20.9% respectively.

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Known Note:

It will be interesting to watch what happens with the search engine online market share as we head into and go through the upcoming holiday seasons.

Something to watch is consumer versus business search behavior when the need arises to get directions to make the perfect Halloween costume, to find the best homemade Turkey recipes for Thanksgiving, to get information on the best wines to serve with holiday dinners, searches on travel sites and gas prices sites as family members try to get together for the holidays, and not to be overlooked will be all the retail consumer goods searches to the large retail sites. And let's not overlook all things football and sports related.

Cheryl C. Cigan
Online Market Share
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From Chris Crum of WebProNews:

In research like that of ComScore's, the information should not be taken as gospel. As PCWorld points out:

ComScore's reports are not controversy-free. The company was criticized in April for a report on paid search clicks, as ComScore's measurements rely mainly on online recruitment techniques, usually dismissed by traditional pollsters. The search market share report presented yesterday relies on a similar panel with ComScore's controversial one from April...

That said, it doesn't look like Google has any threat to its search market share, and with their current push into the mobile sector, it is doubtful that any such threat will emerge in the foreseeable future.